some call it - temporary retail, flash retailing, pop-up store, or pop-up shop, they are getting more and more popular in singapore.
From Tokyo, London, Los Angeles and New York, pop-up shops are exciting temporary retail spaces selling all types of items, with many creatively engaging stores in all shapes and sizes on short term leases.
Rental is usually much lower than a traditional store; typically paid upfront. blog shops use pop-up stores as their physical point of contact to Connect with customers building stronger relationships to sell more, product launches, generate awareness, move inventory, test idea or increase ‘cool’ factor.
for blog shops, About 95% of all purchases are still completed offline. but they use this opportunity to take advantage of the retail channel.